A field guide
What is custom acquisition & retention software?
Two jobs, one system you own outright: software that wins you customers, and software that keeps them — built for your business, not rented from a vendor. Scroll to see it, built from the real products we ship.
See how it works ↓The definition
Most companies rent their growth. Owners build it.
Off-the-shelf SaaS rents you a fraction of the job, per seat, forever. Custom acquisition & retention software is one system, shaped to exactly how you win and keep customers — that you own. It does two things:
01
Acquisition
The machine that brings customers in — paid-ad engines, lead discovery, outreach and qualification, running and optimising on their own.
02
Retention
The machine that keeps them — onboarding, customer-success ops, health scoring and renewals, so the customers you won don’t churn.
Part 1
Acquisition. The software that wins customers.
It runs the channels that bring people in — and unlike an agency or a SaaS seat, it works 24/7, audits itself, and belongs to you. Here are five we’ve shipped, rebuilt from their real interfaces:
A1
Acquisition command center
A whole ad fleet, run by agents
Gravitational OS runs 30 dealer ad accounts, 100% AI-automated — spend, leads and CPL optimised live, every action logged. This is what a paid-acquisition engine you own looks like while it’s working.
Rebuilt from gravitational.mikee.ai/demo
A2
Paid-acquisition OS
10 agents, auditing ~300 live ads
A mission-control layer over Google Ads & Meta: ten specialised agents sweep negatives, test copy, sync CAPI conversions and cut wasted spend — closed-loop and switcher-first.
Rebuilt from doorloop.mikee.ai
A3
Acquisition analytics
Every stage, measured & tuned
A paid-acquisition engine you own doesn’t just spend — it watches the whole funnel. Impressions to won, every conversion rate tracked live and every leak found and closed automatically.
Rebuilt from a live acquisition-funnel view
A4
Acquisition is also finding
Turn raw data into a qualified pipeline
Acquisition isn’t only ads. This finds and scores cash-flowing multifamily deals across a county — filtered, mapped, ranked — the same way a custom system can surface and qualify your best-fit customers.
Rebuilt from houses.mikee.ai
A5
Acquisition → qualified
An AI rep that qualifies every lead
Finding customers is only half of acquisition — you still have to qualify them. This AI SDR works each inbound lead in real time, scores fit and books the demo. Software you own, not another per-seat tool.
Rebuilt from an AI-SDR qualification flow
Part 2
Retention. The software that keeps them.
Winning a customer is half the job. Retention software runs the operation that keeps them — one command center for success, health, and renewals.
R1
Retention command center
One operating system for keeping customers
A custom platform — 50 data models, 380+ API endpoints — running tasks, a retention pipeline, customer health and a live activity feed. The work that turns a closed deal into a renewal, in software you own.
Rebuilt from os.mikee.ai/app (L&S Command Center)
R2
Retention intelligence
See churn before it happens
Keeping customers means knowing which ones are slipping. A health radar scores every account in real time — healthy, watch, at-risk — so success work lands where it matters and renewals never surprise you.
Rebuilt from a customer-health command view
R3
Retention runs on owned infrastructure
Engines that never sleep — or churn
Lead engines and send engines that discover, verify and reach customers at scale, autonomously — 10,000 emails/day, 38K businesses, 56K verified — with a one-click kill-switch. Owned ops, not rented seats.
Rebuilt from the Cold-Email + OSS Apollo engines
The part that matters
And you own all of it.
Every screen above is real software we built — not a template, not a SaaS seat. When acquisition and retention run on software you own, the leverage compounds and the bill doesn’t. That’s custom acquisition & retention software.
Ship a working demo before you pay a cent.
We scope it, build it, and hand you something live — within one business day. A $100 refundable deposit is all it takes to start. If the demo doesn't impress you, you owe us nothing.